For Cosmoprof Bologna 2026, Vitera Group designed the stand for Elchim Spa, a historic Milanese company with production in Milan. This project was designed to translate brand identity, product quality, and stage presence into a coherent, recognizable, and high-impact exhibition space.
The concept was developed with a clean and contemporary architectural language, enhancing the brand’s positioning through bright surfaces, large-format graphics, a central LED wall, and a carefully designed layout to create an orderly, legible, and highly distinctive space. The project is the result of a collaboration that combines local proximity, production continuity, and a shared vision of the project.
On the one hand, Elchim represents a historic player in Milan’s manufacturing landscape; on the other, Vitera Group plays the role of design and operational partner in the construction of exhibition spaces capable of restoring tangible value to the brand. The stand created for Cosmoprof 2026 is therefore not just a display, but a three-dimensional communication tool: a space designed to welcome and showcase the product, strengthen brand recognition, and generate a strong visual presence within the trade fair context.
The result is a project that clearly expresses the shared values of the companies involved: attention to quality, visual consistency, industrial solidity, and the ability to transform a corporate identity into a tangible experience. For Vitera Group, this project represents a precise example of its approach to design: building spaces that don’t simply occupy a surface area, but that truly represent the brand’s value.
